A business opportunity represents a possibility for the entrepreneur to successfully fill a large enough unsatisfied need that can result to enough sales and profits. The ability to recognize a business opportunity is one fundamental quality of a successful entrepreneur and for a growing business.

The primary origin of opportunity evolution is from the knowledge and experience of the individual entrepreneur and the knowledge of the business itself. This knowledge is a combination of education and relevant experience. These experiences could be related or unrelated or could result from a variety of personal experience or event. As an entrepreneur the desire to use those experiences is crucial.

Other factors responsible for the recognition of a business opportunity are entrepreneurial alertness, entrepreneur’s prior knowledge of markets and customer problems and entrepreneur’s networks.

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