Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords ads on their website's content pages and earn money.
Because the ads are related to what your users are looking for on your site, you will finally have a way to both monetize and enhance your content pages.
Simply put, Google provides you with AdSense HTML ad code to place on the web pages (relevant web contents) on which you want to display AdWords ads.
Then, they take care of the rest by leveraging
award-winning and proprietary Google search and page-ranking technologies to
deliver relevant AdWords ads to those content pages.
Google goes beyond simple keyword matching to understand the context and content of web pages. Based on a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, they know what a page is about, and can precisely match Google ads to each page.
§ Run ads that will interest your users.
§ Leverages the award-winning Google search technology.
§ Filter unwanted ads.
The ability to target ads to your site depends on the contents and structure of your site. Here are some basic guidelines for optimizing your site:
Place ads on pages that predominately contain text, only text is used to determine a page's context.
If you have a robots.txt file, you will need to remove it. If your site contains frames, be sure to run the ads in the frame with your page content.
§ Place ads on pages that do not require a login.
§ Place ads on content pages that do not change frequently.
§ Maximize your website's revenue potential with
contextually targeted ads.
§ Track the success of different formats and locations with
§ Customize ads to complement the look and feel of your